Build Buyer Confidence, Sell More Quickly, Increase Profitability

Used car buyers want current condition and vehicle quality data, but can’t easily access it. We found that 80% of car buyers are interested in inspection data, and 70% are concerned about the quality of a used car prior to purchase. While 30% continue to have concerns about their vehicle’s quality even after purchase. SureSale makes it easy for you to provide car buyers that information, which builds confidence in their purchase decision.

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How It Works

  • Inspect

  • Analyze

  • Celebrate

  • Merchandise

Inspect & Analyze

Inspect & Analyze

SureSale analyzes and reports on thousands of data points, including a multi-point inspection, road test and vehicle history. Your in-house technicians will use the SureSale mobile app to perform the multi-point inspection and road test. Independent inspections with the SureSale technician network are available on a per vehicle basis. The SureSale vehicle quality report is everything you buy a vehicle history report for, plus inspection data and representation of the current quality of the vehicle. We make it simple with our mobile app – scan a VIN, complete an inspection, and SureSale’s proprietary platform does the rest.



SureSale created the Quality Standard for used cars. We help you celebrate the highest quality cars on your lot, with exclusive badging, so they really stand out to car buyers. All these details are showcased in the SureSale vehicle quality report, which is easily accessible to car buyers on your website, third-party marketplaces, and vehicle stickers. Try it for yourself, simply scan this QR code.

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With SureSale, you have access to merchandising everywhere you already advertise – your website, your vehicles on the lot, and third-party marketplaces including CarGurus, AutoTrader and It’s a sure way to attract more buyers by providing them vehicle quality information when, where, and how they need it.

SureSale helps dealers give car buyers vehicle facts and purchase confidence

  • Increased Consideration

    Increased Consideration

    20% increase in VDP consideration and leads on major third-party marketplaces.

  • Faster Sales

    Faster Sales

    A 30% sales pace increase, means selling cars 7 days faster.

  • Faster Sales

    And Higher Price to Market

    Allowing you to sell cars for an average of $300 more.

It’s Easy to Become a SureSale Trusted Dealer

SureSale is a turnkey program that integrates with your inventory feed and image management system. We’ll handle the data analysis and digital merchandising, so you can focus on reaching more buyers online and quickly seeing the SureSale benefits. Please connect with us for more information.

Ask Us How

Dealers love SureSale! See why:

I would definitely recommend this service, especially for those who plan to take their business to the next level.

Payam H., Armani Motors

I’m so excited when selling SureSale vehicles because they give the customer a chance to understand what they’re buying, with confidence and peace of mind.

Sales Associate, Toyota Sunnyvale