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Reverse declining profits with
the SureSale CPO Program

Two-thirds of used car shoppers begin their search looking for certified vehicles. SureSale extends your certified marketing program to include more makes, more models, and vehicles up to 15 model years and 150,000 miles.

Become a Certified Dealership
  • Check

    Check

    We check the background of the vehicle and provide a free CAReport (Comprehensive Auto Report) with every SureSale.

  • Inspect

    Inspect

    Conduct a 150+ safety and mechanical inspection with no appearance reconditioning requirements.

  • Protect

    Protect

    Every vehicle comes with a comprehensive 5-Month, 5,000-Mile warranty, and added upsell options.

Program Benefits

Increase your sales with SureSale

Benefit

Increase Sales

Increase your dealership’s sales, gross profit, and inventory turn with SureSale’s leading certified marketing platform. SureSale drives buyers into your dealership, and you can close more sales by merchandise your vehicle online and on-lot as certified.

SureSale Certified vehicles are branded through dealership POS and through custom CAReports, Window Stickers, hang tags, and other materials and displays. Your salespeople are trained on the SureSale concept presentation, which builds value and helps you hold gross profit on your certified vehicles.

SureSale program comes with a Limited Warranty to bring you Peace of Mind

Benefit

Increase Customer Satisfaction

Certified buyers are substantially happier with their purchase vs. buying used vehicles. Sixty-nine percent of certified buyers say they will return to the same dealer for their next purchase vs. 37% for used buyers, and certified buyers are similarly more likely to return to the selling dealer for service work. Using SureSale as your Unique Selling Proposition (USP) for your used vehicle program helps you cut through the clutter of a crowded marketplace and helps you drive favorable customer satisfaction.

CAReport in phone screen

CAReport

Free Comprehensive Auto Report

Every SureSale Certified vehicle comes with a free CAReport to share with your buyer online and in printed form.

  • Complete review and reporting of title records

  • Documentation of the 150+ point inspection

  • Review of warranty coverage and upsell options

View CAReport Example
’’ Used car buyers want to know their vehicle checks out. SureSale helps us build trust and provides for a transparent sales process. ’’

George F, SureSale Certified Dealer

Dealerships trust SureSale

Become a SureSale Certified Authorized Dealer

  1. 1

    Create Account

    Creating an account is easy and takes less than 5 minutes!

  2. 2

    Sign Agreement

    Review and sign the SureSale Dealer Agreement

  3. 3

    Start Certifying

    Tell us about your inventory feed or enter vehicles manually

Become a Certified Dealership

Ready to Get Started?

Simply create an online account, accept the SureSale dealer agreement, and enter a form of payment. You can start certifying and marketing immediately.

Become a Certified Dealership
Get Started, become a SureSale Certified Dealership